Build · Platforms
Custom CRM development, shaped to how you sell.
Althea Growth is a custom CRM development company in Dubai. We build CRM software around how your team actually sells: your pipeline stages and fields, every lead source in one record, WhatsApp follow up, roles and approvals, dashboards, and AI steps where they help. The code, data and accounts stay with you, and one price comes in a written proposal.
01 · When custom wins
Custom CRM or a subscription?
A subscription CRM is the right start when your process looks like everyone else’s. Custom software wins when the team keeps a spreadsheet beside the CRM, when leads arrive from channels the tool does not read, when approvals and pricing follow your own rules, or when per seat fees grow faster than the team.
02 · What we build
The parts of a CRM, built to fit
Contacts and companies, deals and pipeline stages, tasks and reminders, quotes and documents, an inbox beside each record, and reports that assemble themselves. Each part is shaped to your fields and your words, and anything you do not use is simply not built.
03 · Sectors
Built for the way your sector sells
Real estate brokerages track buyers, listings and offers. Hotels and restaurant groups track group and event enquiries. Distributors and B2B suppliers track dealer accounts, price lists and quotes. Travel and car rental companies track bookings and returning customers. The pipeline follows the sale, not a template.
04 · Lead intake
Every channel in one record
Website forms, Meta and Google lead forms, WhatsApp, email, calls and walk ins arrive in one record, matched by phone number and email so the same customer is not entered twice. Each lead is routed to the right person and followed up on time.
05 · Follow up engine
A daily follow up list, ranked by value
Our CRMs open on one list each morning: overdue, today and upcoming, ranked by the most valuable silence rather than the oldest record. Each row carries a message already filled in from the record, a contact log and a snooze that needs a reason, and you set how long each pipeline stage may wait before the next contact.
06 · Integrations
Connected to the tools you already use
The WhatsApp Business API, your website, ad platforms, calendars, email and accounting exports connect through their APIs or through automation workflows. When only one part of your current CRM is missing, we build that part and connect it instead of replacing everything.
07 · AI inside
AI that reads, scores and drafts
AI steps read free text enquiries, score them against rules your team edits, summarise long threads and draft replies. A person approves anything that goes to a customer, and the AI runs on your own model key, so its costs and data stay in your accounts.
08 · Arabic
English and Arabic, right to left
Screens, templates and reports can run in English and Arabic with a proper right to left layout, so a bilingual team works in the language each person prefers.
09 · Delivered
A CRM we built on a real database
For a buyer side brokerage in Dubai we built an acquisition and CRM system on a real database: leads, notes and imports, a pipeline and offers, an inbox, and AI qualification with rules the team edits. Every table has row level security, and the assistant can read records but never change them.
10 · The steps
A working phase one first
A short call maps how you sell today. A written proposal fixes the scope, the timeline and one price, paid in stages. Phase one is a working pipeline on your own data that the team uses from the first week, then integrations and AI steps follow in the order that saves the most time.
Questions, answered.
How much does a custom CRM cost in Dubai?
It depends on the modules, the integrations and how many teams use it. After a short call you get one fixed price for the build in a written proposal, paid in stages. Running costs such as hosting and the WhatsApp API are listed separately, so there are no hidden line items.
How long does it take to build a custom CRM?
A first working version comes early, because we build phase one before the full scope. The full timeline depends on the integrations and is fixed in the written proposal.
Can you move our data from spreadsheets or another CRM?
Yes. We import your sheets or an export from your current CRM, map the columns to the new fields and keep an export of everything, so your data is never locked in.
Can it work alongside HubSpot, Zoho or Salesforce?
Yes. If the CRM you have works for most of the team, we build the missing part, such as a WhatsApp inbox, a dealer portal or a report, and connect it to your current system.
Who owns the CRM?
You do. Code, data and accounts stay with you. We can run and extend it month to month with 30 days' notice and no exit fee.
Is our customer data secure?
Access comes from each signed in user, never from what the browser sends, data is isolated at the database level, every form is validated on the server, and sign in routes are rate limited.
Start with a brief.
Tell us what you want to build or fix. We reply within one working day.