Work · Real estate · Dubai · Phase one concept

A new real estate company, its sales machine, phase one.

A phase one demo for a new real estate company in Dubai: the screens its founders would run sales from, before any backend exists. An executive dashboard, a scripted AI qualification, lead profiles and a pipeline from first lead to closed deal, on seeded demo data. It is a concept stage build, not a live system.

01 · Why a demo first

Agree the screens before the build

A new company decides faster when it can click through the system it is buying. Phase one is frontend only on seeded data, so the founders could change what they see before a database or an integration was written.

02 · The screens

Four views a sales team lives in

An executive dashboard with the funnel and the campaigns behind it, a qualification chat that captures a buyer's requirements and routes them to a broker, a profile for every lead, and a pipeline from lead to closed deal.

03 · The road after

From demo to production

The later phases add the real CRM, WhatsApp and AI qualification, then paid acquisition, nurture and reporting, built in that order so each phase earns the next.

Questions, answered.

Is this a live system?

No. It is a phase one demo on seeded data, marked as a concept stage build on this site.

Why is the client not named?

Clients are unnamed by default on this site, because many prefer discretion. On a call we show the work in full.

Travertine columns in soft daylight, our own render
Fixed scope, timeline and one price in writing, paid in stages · ongoing work month to month with 30 days' notice, no exit fee
Project briefNo prices in chat, one proposal in writing

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Tell us what you want to build or fix. We reply within one working day.