Work · Fine jewellery · İstanbul
A jewellery house, shot and cut like a campaign film.
A fine jewellery house in İstanbul needed a storefront that sells the way a campaign film does. We built a cinematic site whose film, rendered in Blender, cuts a rough stone into a diamond and sets it into a ring as you scroll, with a commission flow that lands on WhatsApp and journal notes written for Google and AI answers.
01 · The brief
Show the craft before the catalogue
Fine jewellery is bought on feeling before specification. A grid of product photos flattens that feeling into a catalogue, so the site had to show the craft itself: the stone, the cut and the setting, in the order a jeweller works.
02 · The film
Every frame is ours
The stone, its facets and the gold are built procedurally in Blender, with no client assets in the scene, and the film plays as the visitor scrolls. Phones load a lighter set of frames, so the film stays smooth on the device most buyers use.
03 · The storefront
From a piece to a commission
Pieces, a commission form that composes a WhatsApp brief with the chosen stone carried into the message, and journal notes on reading a gem report, choosing a cut and choosing a colour, each with its questions answered for search and AI assistants.
04 · Stack
What it runs on
Next.js, a Blender scroll film served as tiered WebP frames, a WhatsApp commission flow and FAQ schema on the journal.
Questions, answered.
Can we have a film like this for our pieces?
Yes. The film is built for each brand in Blender. Scope, timeline and one price come in a written proposal after a short call.
Why is the client not named?
Clients are unnamed by default on this site, because many prefer discretion. On a call we show the work in full.
Start with a brief.
Tell us what you want to build or fix. We reply within one working day.